UNICEF Ambassador Selena Gomez will return as Trick-or-Treat For UNICEF spokesperson this fall. For 60 years Trick-or-Treat for UNICEF has served as The Original Kids Helping Kids campaign for generations of American children providing them with the most impactful way of making a difference in the lives of the world’s children. Children across the nation were inspired..

..to collect coins for UNICEF to aid kids recovering from World War II. Trick-or-Treat for UNICEF pioneered service learning by educating young people about their peers in developing countries all around the world and engaging them in hands-on activities to raise awareness and much needed funds.

Selena, 'For American children and parents, Trick-or-Treat for UNICEF offers an impactful way to make a difference in the lives of vulnerable children. Trick-or-Treat for UNICEF was created to support UNICEF, which has saved more children's lives than any other humanitarian organization in the world.'